Dita eyewear has a loyal following and is sought after by celebrities, musicians, athletes and fashion insiders around the world. When you put on a pair of Dita frames and see someone else wearing Dita, there's an instant connection - a moment of breaking barriers. It may be a nod, a wry smile or a wink, but it is a subtle acknowledgment that you both belong to the same family. To create such an unmistakable bond is a rarity. Wearing Dita frames truly sets you apart.

ABOUT

DITA Eyewear is a luxury eyewear brand founded in 1995 in Los Angeles, California. The brand was created by designers Jeff Solorio and John Juniper, who shared a passion for eyewear craftsmanship and design.

DITA quickly gained recognition for its high-quality materials, meticulous attention to detail, and innovative designs. The brand's commitment to craftsmanship and unique designs set it apart in the eyewear industry.

Over the years, DITA Eyewear has become a favorite among celebrities, fashion-forward individuals, and eyewear enthusiasts around the world. The brand is known for creating distinctive and iconic style statements through its eyewear collections.

DITA's commitment to craftsmanship is evident in its partnerships with renowned Japanese eyewear manufacturers who use traditional techniques to precisely craft each frame. This meticulous attention to detail ensures that every pair of DITA eyewear is of the highest possible quality.

With a focus on timeless elegance and modern sophistication, DITA Eyewear continues to push boundaries and explore new design horizons. 

WHY DITA EYEWEAR

DITA Eyewear incorporates a number of advanced technologies into its eyewear designs, resulting in unparalleled comfort, functionality and performance. These technologies include:

Titanium Construction: DITA uses lightweight and durable titanium material for frames with exceptional strength, flexibility, and corrosion resistance. The result is long-lasting, comfortable wear.

Acetate molding: By using high-quality acetate, DITA frames offer a wide range of rich colors and intriguing patterns. The use of acetate allows for intricate designs and effortless customization for a perfect fit.

Advanced lens technologies: DITA lenses incorporate numerous state-of-the-art features to maximize visual clarity and protect your eyes. These include anti-reflective coatings, scratch-resistant treatments, and UV protection for crisp vision and eye safety.

Hinge Mechanisms: DITA meticulously designs frames with high-quality hinge mechanisms to facilitate seamless temple opening and closing. These durable and expertly engineered hinges contribute to overall comfort and durability.

Adjustable fit: Select DITA eyewear designs feature adjustable elements, such as nose pads or flexible temple tips, that allow wearers to customize the fit. This ensures maximum comfort and accommodates different face shapes and sizes.

Craftsmanship: While not a technology per se, DITA emphasizes meticulous craftsmanship at every stage of the manufacturing process. Skilled artisans painstakingly create each frame, ensuring the utmost attention to detail and exceptional quality.

By combining these innovative technologies, DITA Eyewear strives to deliver not only stylish eyewear, but a premium experience that includes unparalleled comfort, durability and visual performance.

Creating a single DITA frame can be a complex process, involving approximately 350 production steps over 8 months. Throughout this meticulous production journey, a delicate balance is maintained between traditional and modern production techniques and technologies, carefully selected at each stage to ensure the best possible outcome. A remarkable example of DITA's unwavering commitment to production excellence can be seen in the meticulous polishing of their acetate frames. DITA is proud to manufacture its eyewear in some of the oldest and most respected factories in the world, many of which have been owned by the same families for generations.

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