Best Frames Forever: Choose Your Trusted Andy Wolf Sidekick

Best friends are the ones who know your quirks, call at any hour just to say hi, and make grocery runs feel like an adventure. They’re familiar, reliable, a little surprising—and always there when you need them. That’s exactly the spirit Andy Wolf captures in its Best Frames Forever campaign. It’s a warmhearted nod to iconic designs you already love and a cozy welcome to a few fresh faces in the lineup. Whether you're rekindling your crush on an old favorite or falling head over heels for something new, this collection feels like reconnecting with someone who just gets you. These are the frames you’ll want to keep close—and keep wearing!

Andy Wolf has always stood for more than just frames—it’s about warmth, closeness, and a kind of friendliness that’s baked into every design. Born in Austria as a small, independent label, the brand is still run by its original founders and a tight-knit team who genuinely care about what they create. There’s no loud branding, no flashy logos—just thoughtful eyewear that feels like a good pal giving you quiet, honest advice. Every pair is handmade in proprietary workshops, with a focus on fit, comfort, and character over trend-chasing. That human touch is part of what makes Andy Wolf feel personal, like someone remembering your name at your favorite café. It's eyewear with soul—and with Best Frames Forever, that soul shines even brighter.

Trend forecasts take a backseat here—designs grow from instinct, honesty, and a sense of character. Every frame starts with a conversation, as label runners Katharina Plattner and Andreas Pirkheim (yes, the “Andy” and the “Wolf”) sketch ideas with their trusted team over coffee and laughter in their Austrian hometown. Once the design clicks, it's crafted in Andy Wolf’s own Hartberg workshops, where hands, tools, and time turn raw materials into something truly personal. The same team follows the process from start to finish, making sure each curve sits right and every detail holds up through daily life. That level of care takes patience—the kind that only comes from people who care deeply about their work and want you to feel that connection too.

Andy Wolf’s design philosophy is about creating frames that aren't just personal but also purposeful. The shapes are clean, never too sharp or too soft—just the right balance, so they feel familiar from the first moment you try them on. The edges are smooth, with curves that follow the natural lines of your face, giving you a comfortable fit that feels like it’s been tailored. The colors? They’re rich but muted, nothing flashy—more like the kind of shades you’d find in a well-worn leather jacket or the perfect pair of jeans. Each frame has tiny, thoughtful details, like a slight curve on the temple or a perfectly placed hinge—as if someone really thought about how you move and look. With a quiet charm that fits right into your life, Andy Wolf glasses feel like they've been with you all along, bringing in something special that makes everything a little more alive.

The heart of every great frame begins with the right components—that's what they believe at Andy Wolf. The acetates, for example, are carefully sourced from Italy, where some of the finest materials for eyewear are crafted. Individual sheets are handpicked for their richness of color and texture, giving every pair a unique, organic feel. Titanium and stainless steel are tested for their durability, lightweight feel, and resistance to corrosion—and that sleek, polished elegance they bring to your face. Once selected, these acetates and metals are cut into shape with precision—not rushed, but treated with the kind of care you’d expect from something made to last. The frames then enter the shaping process, where skilled hands do what machines can’t: add personality. The edges are smoothed and rounded, the components are aligned to create a seamless structure, the surfaces are buffed by hand to a smooth, glossy finish. Andy Wolf’s approach is deliberate and patient, combining cold engineering precision with the warmth of a human touch—the one we instantly recognize in their frames and reach out for.

• Hinges You Can Rely On: In its glasses, Andy Wolf uses precise 5-barrel hinges, the kind you’d find in vintage frames built to endure. Each hinge is carefully aligned and secured by hand, ensuring a smooth, satisfying open-and-close motion that feels solid without being stiff. To attach one to the acetate frame, the hinge is heated to around 150–250°C and pressed into the acetate, creating a permanent bond that won’t loosen over time. This method avoids visible screws or bulky hardware, keeping the design clean and the structure reliable.
• 3D Temple Tips for Ergonomic Fit: The temple tips of Andy Wolf glasses are carefully milled into a three-dimensional shape—not just for aesthetics’ sake, but to create a gentle grip surface that hugs the contours of your head and ears. With the shape of the 3D temple tips painstakingly adjusted to avoid any pressure points, the result is a fit that's both more secure and more comfortable—and certainly great-looking.

• Subtle Wire Core Patterns: All over the collection, you will find an elegant wire core pattern inspired by shingle shapes, subtly hinting at the letters A and W that stand for Andy Wolf. This hidden detail reinforces the temples from within, giving the frame more shape memory and flexibility. Besides, it adds a delicate signature to the frames, visible through translucent acetate layers and glimmering softly when you move.
• Laser-Engraved Metal Accents: Precise laser engravings filled with silver or gold are yet another one of the many subtle ways in which Andy Wolf makes its frames personal and special in a refined way. Placed on the temples or inner arms, sometimes running neatly along the rim in the familiar A and W shapes, it's a discreet yet luxurious detail that elevates even the simplest of designs without disrupting their neat beauty.
• Absence of Overt Branding: Staying true to a philosophy that eyewear should highlight the wearer, not the brand, Andy Wolf frames are free from conspicuous logos. You won’t find any metal plaques, raised text, or contrasting brand stamps splashed across them. With all of the visual noise out of the way, the focus remains on design and quality—clean, balanced, and lovingly made to bring out your most genuine self.

Ready to meet your new best friend? Swing by Modern Day OptX and get to know the latest Andy Wolf frames! Take your time, try some on, and see which one you click with—we have a feeling you’ll really hit it off! Waiting for you at 463 Amsterdam Avenue (corner of W 82nd Street) or 575 Columbus Avenue (corner of W 88th Street) in New York City!