FACE A FACE Introduces the SS2024 Eyewear Collection: Unveiling Elegance

Embark on a captivating journey into the essence of contemporary Japanese design as FACE A FACE introduces the new season with a blend of artistic prowess and cultural inspiration. In the upcoming JAPAN NOW SS2024 collection, the designers draw inspiration from iconic visionaries such as Shiro Kuramata, Issey Miyake, and Rei Kawakubo. These luminaries have left an indelible mark on the world of design, seamlessly fusing delicacy with a disruptive aesthetic. The intricate tapestry of Japanese artistry unfolds in every frame, mirroring the rich and diverse influences that define the country's design landscape. Shiro Kuramata's innovative spirit, Issey Miyake's avant-garde approach, and Rei Kawakubo's fearless creativity converge to shape a collection that goes beyond mere eyewear, becoming an expression of cultural fusion and contemporary elegance.

As the designers delve deeper into the heart of their creative exploration, each frame in the JAPAN NOW SS2024 collection tells a story of contrasts and harmonies. Delicate elements merge seamlessly with disruptive aesthetics, creating a fascinating tension that encapsulates the very essence of Japanese design philosophy. It's a celebration of the yin and yang, where traditional elegance dances with avant-garde boldness. With every detail meticulously crafted, the collection pays homage to the legacy of these influential designers, translating their visions into wearable art. The frames become a canvas where past and present, tradition and innovation coalesce, reflecting the designers' commitment to pushing boundaries and redefining the narrative of contemporary eyewear.

Journey through the Japanese adventure of JAPAN NOW SS2024, where each piece is more than an accessory; it's a testament to the enduring spirit of creativity and cultural exploration. Allow the captivating contrasts and seamless fusions within each frame to transport you to a realm where art, fashion, and innovation converge in perfect harmony, celebrating the ever-evolving landscape of Japanese design. Explore the harmonious fusion of artistry and functionality, as FACE A FACE once again sets a new standard in eyewear excellence. Immerse yourself in a collection that transcends trends, celebrating individuality and the enduring allure of impeccable style. Welcome to the unveiling of sophistication – welcome to the FACE A FACE SS2024 eyewear collection.

Indulge in the allure of newfound passion with the latest sunglasses collection, where FACE A FACE embarks on a captivating cultural and artistic journey. This exploration takes a distinctive turn as the company delves into a unique subgroup within the MEMPHIS movement, focusing on its Japanese designers, ultimately leading us to the realm of contemporary Japanese design. In the pivotal year of 1981, Shiro Kuramata received a transformative invitation from the renowned Ettore Sottsass to join the Memphis group. This collaboration marked a significant turning point in the design world, as it seamlessly blended the emotional resonance of Kuramata's Japanese aesthetic with the expressive genius of the Italian maestro, Sottsass. United by the shared belief that "Enchantment should be seen as a function," they boldly departed from the stark minimalism of the Bauhaus trend and the rigidity of raw concrete.

In HALOS, the artistry lies in making glass resonate within glass, creating an intricate interplay between presence and absence. Each frame is a testament to the bold and captivating design philosophy that HALOS embodies, turning eyewear into an haute couture must-have accessory. The collection's charisma is undeniable, inviting you to explore the nuanced dimensions of style and make a statement that goes beyond the ordinary. Are you ready to embrace more charisma in your eyewear? HALOS is the answer, offering a mesmerizing blend of bold aesthetics and timeless elegance.

Step into a realm of spirited KIMONO sunglasses that pay homage to the iconic Japanese garment in a unique and captivating way. Picture the exaggerated width of the temple, mirroring the wide sleeves of the kimono, creating a harmonious visual dance. The rounded bevel of the frame skillfully accentuates the volume reminiscent of the textile drape, adding an artistic touch to the eyewear. To bring it all together, an iconic small, colored square elongates into a thin temple, resembling a silken belt that binds the design with elegance. These sophisticated glasses are crafted not just to shield your eyes but to daze and amaze, capturing the essence of the kimono's timeless allure in every detail. Embrace a style that transcends traditional boundaries and celebrates the artistry of eyewear reinvented – a true masterpiece that leaves an indelible impression.

Take a moment to indulge in the unveiling of the latest addition to the FACE A FACE sunglasses for men – presenting SHIRO! This contemporary eyewear line pays homage to the legendary Japanese designer Shiro Kuramata and his iconic How High the Moon armchair. Much like the avant-garde armchair, SHIRO defies conventions by playing with a bold mix of robust materials and intriguing transparencies. Drawing inspiration from the paradoxical nature of Kuramata's armchair – solid yet lightweight – SHIRO mirrors this duality with a design that is as cool and refined as the wearer. The sunglasses stand as a testament to the brand's commitment to pushing the boundaries of eyewear aesthetics, offering a distinctive and avant-garde accessory that complements the modern, confident man. Embrace the paradox, embrace SHIRO – where strength meets sophistication in a style as unique as you are!

Intriguingly named "notch" in Japanese, NOTCHI lives up to its name with a distinctive feature – a carved notch between the frame and temple. This unique design element creates a blindfold-type effect, akin to an opening through which one seeks to perceive the eyes, adding an enigmatic touch to your look. NOTCHI sunglasses unveil the artistry of raw material work, reminiscent of a chisel meticulously hewing a piece of wood. Available in smoky shades and stormy colors, these sunglasses play a captivating game of hide and reveal. Take the plunge into the world of NOTCHI, where craftsmanship meets creativity, and mystery meets style. Wear NOTCHI and make a statement that transcends the ordinary, embracing the allure of sunglasses that speak volumes without saying a word.

This evocative Japanese term introduces you to the world of highly specialized marquetry craftsmanship, specifically referring to the intricate straw work that serves as the muse for these precise and intense sunglasses. In ZAIKU design, witness the mesmerizing interplay of geometric nesting, kaleidoscopic colors, and bold thicknesses on the frame that proudly showcase the materials used. The unexpected yet elegant details of this eyewear piece transform it into a true fashion statement. Vibrant and conspicuous, these sunglasses embody a distinctive fusion of craftsmanship and style, ensuring you stand out with unparalleled flair. Step into the extraordinary world of "mugiwara zaïku" and make a bold statement with eyewear that transcends conventional boundaries.

Embark on a narrative-rich journey through the captivating designs of HAORI, CARAR, REEDS, and MATICS by FACE A FACE. Each design encapsulates the essence of a transformative voyage from the raw beauty of nature to the refined allure of culture. HAORI, with its expansive elegance, meets the precision of CARAR's meticulous craftsmanship, while the poetic allure of REEDS and the fusion of technique and aesthetics in MATICS create a symphony of creativity. In this latest collection, the palette draws inspiration from the enchanting hues of Japanese gardens, transforming the curves of each model into a canvas of artistic expression. Immerse yourself in a spectrum that spans from tranquil blue greens to the deep richness of indigo blue, from the refreshing yuzu green to the vibrant "Viva Magenta" purple-reds, punctuated with touches of azalea pink. These colors harmonize and clash in a dance that is amplified by the use of exclusive new materials.

Crafted as if carved from unyielding marble, CARAR employs natural materials to infuse both elegance and resilience into its design. Exuding a masculine and assertive aura, these glasses boast sharp-edged contours and ample depth, making them the ideal choice for individuals who exude confidence and have a clear sense of direction. The robust construction and distinctive style of CARAR make it a statement accessory for those who appreciate eyewear that not only enhances their visual acuity but also reflects their unwavering determination and strong character.

Elevating mechanical elements through an artistic lens, MATICS emerges as a daring and inherently creative choice. These eyeglasses boldly challenge conventional norms by subverting functional components, notably bringing the usually concealed squeeze circle into the limelight through the clever use of color. The aesthetics of the clip undergo a reinvention, while the bridge mirrors the volumes reminiscent of a meticulously crafted chassis. This transformative journey is guided by craftsmanship as precise and esteemed as the finest examples of Japanese design. Witness the art of turning conventions upside down with unparalleled elegance and passion through the remarkable MATICS.

Advancing the brand's ongoing exploration of the kimono aesthetic, HAORI glasses skillfully reimagine and reinterpret the iconic Japanese garment with a fresh and meticulous approach. The voluminous width of the sleeves finds its reflection in the eyewear's proportions, harmoniously complemented by the subtle waistband detail gracefully adorning the frame and extending along the temple. This exceptionally imaginative design invites you to wear the glasses as you would a creative and elegant garment, blurring the lines between eyewear and fashion, and infusing a touch of artistry into every glance.

In the graceful contours of the REEDS, poetry seamlessly intertwines with precision, creating a harmonious alliance. Drawing inspiration from the organic elegance of reeds, these eyewear pieces beckon you to immerse yourself in the scenic beauty of a Japanese landscape, where the delicate art of nature converges with geometric austerity. The design unfolds with finesse as a slender and precise line of consistent width gracefully extends from the lens to the endpiece, bestowing upon this eyewear an exquisite delicacy and meticulous craftsmanship. In the world of REEDS, the meeting of natural poetry and geometric precision unfolds, offering a visual journey that transcends the boundaries of traditional eyewear design.

As a trusted retailer of FACE A FACE eyewear, we commit to delivering an unmatched level of quality and craftsmanship. Located at 463 Amsterdam Ave (at the corner of W 82nd St), Modern Day OptX warmly invites you to explore a curated selection of timeless FACE A FACE eyewear that perfectly complements your discerning taste. Immerse yourself in the harmonious fusion of style and sophistication embodied in each piece. We extend a warm invitation for you to discover the epitome of eyewear excellence at our distinguished boutique.