Maui Jim's New Sunglasses: Discover the Latest Additions

Founded in 1980 by a group of visionaries on the Hawaiian shores, Maui Jim emerged with a vision to revolutionize the eyewear industry. Drawing inspiration from the vibrant colors and breathtaking landscapes of the Hawaiian islands, the brand set out to create sunglasses that not only shielded the eyes from harsh sunlight but also provided a vivid and unparalleled visual experience.

What set Maui Jim apart was its unwavering commitment to advanced lens technology. They introduced the revolutionary PolarizedPlus2 lenses, which not only offered superior glare protection but also enhanced colors and contrast, giving wearers a clearer, crisper view of the world around them. This breakthrough technology quickly propelled Maui Jim to the forefront of the industry.

For over three decades, Maui Jim has been synonymous with innovation, quality, and style in the eyewear industry. Renowned for their advanced lens technology and commitment to delivering unparalleled visual clarity, Maui Jim has garnered a dedicated following of sun seekers, outdoor enthusiasts, and fashion-forward individuals alike. Each pair of Maui Jim sunglasses is a testament to the brand's unwavering pursuit of excellence.

Today, Maui Jim is a globally recognized eyewear powerhouse, celebrated for its exceptional quality, craftsmanship, and commitment to visual excellence. The brand's sunglasses are not just accessories; they are essential tools for those who seek to experience the world with unparalleled clarity and style. With a deep respect for the environment, Maui Jim is also known for its sustainable practices. The brand actively participates in initiatives to preserve the natural beauty of the Hawaiian islands, further emphasizing its commitment to both quality and environmental responsibility.

With a vision to redefine the way we experience the world through eyewear, Maui Jim has recently introduced ten new styles to their collection, each embodying the brand's signature blend of cutting-edge design and state-of-the-art lens technology. From semi-rimless frames to aviators and modern rounds, this latest release showcases Maui Jim's dedication to offering a diverse range of options to suit every lifestyle and preference.

The Ho'okipa XL sunglasses present a refined take on a beloved classic. This semi-rimless design, known for its sleekness and versatility, now comes in a larger fit, providing a flattering look for those with square and oblong face shapes. Featuring grooved rubber nose pads, ribbed temple tips, and MauiPure® lenses built to withstand impact, the Ho'okipa XL not only offers impeccable visual clarity but also ensures comfortable wear, making it the ideal companion for an active lifestyle.

The Shark’s Cove sunglasses draw inspiration from the mysteries of the underwater world, revealing its hidden beauty through PolarizedPlus2® lenses. Meticulously crafted from thin stainless steel, this frame exudes sophistication with its delicately carved framework embracing the lenses. Striking a harmonious balance between style and functionality, Shark’s Cove combines a sleek, lightweight aviator silhouette with cutting-edge MauiBrilliant™ lenses. Whether you're exploring the shoreline or navigating the urban landscape, these sunglasses are the perfect companion for your adventures.

In the 1960s, the conquering of the Second Reef break at the Banzai Pipeline became the realm of the intrepid surfer. This style draws inspiration from that era, presenting a distinctive navigator silhouette. Crafted with precision, the stainless steel frame front showcases a tapered double bridge, complemented by acetate temples and SuperThin Glass lenses, ensuring crystal-clear views of the swells. A modified square aviator, the 2nd Reef sunglasses infuse exhilarating perspectives into your everyday excursions, transforming them into your most audacious adventures.

Embark on a journey of exploration or bask in serene relaxation with Mamalu Bay. Crafted from injected nylon, this frame is coupled with SuperThin Glass lenses, ensuring a rectangular silhouette with unparalleled clarity. Lightweight and adaptable, Mamalu Bay effortlessly transitions your adventures from the shorelines to the mountain peaks.

Fun is undeniably good, but Good Fun takes it to a whole new level. Finding the sweet spot between casual and elegant, Good Fun brings forth a delightful burst of color. This nylon frame embraces a versatile fashion square design, featuring embedded nose pads and SuperThin Glass butterfly lenses that provide clear views and enhance your enjoyment of the world around you.

Keahi's contemporary design offers a harmonious look for a range of face shapes. With its striking angular framework, this modern flat-top rectangular silhouette is perfectly complemented by SuperThin Glass lenses, ensuring the sharpest optics for your everyday escapades.

Mokupuni presents a fresh take on a beloved retro classic silhouette, paying homage to its Hawaiian heritage, where "Mokupuni" means “Island”. This vintage round design adds a rhythmic texture to its appearance, featuring subtle carvings along the titanium frame front. Paired with the advanced MauiBrilliant™ lenses, Mokupuni remains incredibly lightweight, bringing the essence of island vistas to enrich your daily adventures.

Drawing inspiration from the crescent reef off the coastlines of Oahu, Half Moon captures the allure of the lunar cycle. Crafted from thin stainless steel, this frame is expertly shaped into a modern round silhouette, featuring a double bridge and refined detailing. Teamed with MauiBrilliant™ lenses, Half Moon is exceptionally lightweight, ensuring vivid, clear views reminiscent of the vibrant island experience, both on and off the shorelines.

Amberjack is your steadfast companion whether you're reeling in the biggest catch or embarking on new horizons. Crafted with precision to deliver crystal-clear, glare-free views of your journey, this style is thoughtfully designed to eliminate bothersome glare from every angle, with strategically placed rubber along the frame front. With its quintessential wraparound design and rugged appeal, Amberjack is tailored for the intrepid adventure-seekers, whether on land or at sea.

Rooftops is your ticket to elevating your style to extraordinary heights. With its sleek and bold design, this versatile fashion square silhouette effortlessly complements both citywide explorations and leisurely beachside strolls. Equipped with PolarizedPlus2® lenses, Rooftops provides unparalleled views of your cityscape, all while making a bold and iconic statement.

Experience the latest in eyewear innovation with Maui Jim's new collection, now available at Modern Day OptX. Whether you're seeking a classic aviator, a modern round, or a statement-making wraparound style, these new models offer a diverse range of options to suit every taste and lifestyle. Elevate your style and enjoy unparalleled visual clarity with Maui Jim's cutting-edge designs. Visit Modern Day OptX today and discover the perfect pair to complement your unique style.