Step into the sun-drenched allure of the 60s and 70s with Cutler and Gross' latest SS2024 collection of glasses and sunglasses, paying homage to the iconic Palm Springs era. Inspired by the glamorous aura of Hollywood and the architectural marvels of Modernist design, these frames exude an inimitable charm that captures the essence of a bygone era. Each frame reflects the cinematic grandeur of the time, drawing inspiration from the timeless imagery immortalized by Julius Shulman's photography, creating a collection that is both nostalgic and utterly contemporary. A Haven of Exquisite Beauty: Discover Palm Springs Located just a scenic two-hour drive away from the hustle and bustle of Hollywood, Palm Springs served as a tranquil sanctuary for the glitterati, offering respite from the relentless paparazzi and chaotic gossip-column frenzy. Celebrities like Frank Sinatra, Cary Grant, and Marilyn Monroe sought solace in their private hideaways nestled amidst the desert landscape – architectural marvels crafted by visionaries such as Albert Frey and Richard Neutra. These glass-walled, flat-roofed masterpieces provided the perfect retreat for the stars, allowing them to escape the glare of the spotlight and bask in the serenity of Palm Springs' desert oasis. Set against the stunning backdrop of the San Jacinto mountains, a Desert Oasis beckons with its allure. Under the scorching sun, the turquoise swimming pool shimmers, mirroring the glass-walled house that stands proudly above it. Emerging from The Racquet Club, leisure-seekers replenish their cocktail glasses and settle onto plush sun loungers, their hair impeccably styled and oversized sunglasses shielding their eyes. As the afternoon unfolds leisurely, time seems to stretch endlessly, inviting moments of relaxation and blissful indulgence. Introducing the Latest Collection from Cutler and Gross This season, Cutler and Gross introduced 8 captivating styles – a fusion of 7 sophisticated eyeglasses and 5 chic sunglasses. Drawing inspiration from the architectural splendor of Palm Springs, these frames effortlessly blend classic and contemporary silhouettes, resulting in a curation that exudes iconic allure. Joshua Green, a radiant and sun-soaked acetate hue inspired by the geographical palette of the desert landscape. This captivating addition to the Cutler and Gross color scheme captures the essence of Palm Springs' vibrant ambiance. Embark on a journey of style and sophistication as you explore the timeless elegance of Cutler and Gross glasses and sunglasses, now available in the captivating Joshua Green hue. Step into the spotlight and elevate your look with these iconic frames that epitomize the spirit of Palm Springs. Introducing the captivating Blue on White hue, the latest addition to the exclusive Colour Studio acetate range. Embrace maximalist style with the 9324 Colour Studio Cutler and Gross sunglasses, meticulously crafted from a single sheet of chromatic acetate. Each pair is a unique masterpiece, as this distinct hue will never be replicated or reissued, ensuring exclusivity and individuality with every wear. Elevate your look with these statement sunglasses, designed to make a lasting impression and reflect your unparalleled sense of style. Immerse yourself in the captivating visuals of the latest campaign, crafted as a captivating mise-en-scène that captures the leisurely allure of Palm Springs. Bathed in golden sunshine, two protagonists lounge by the poolside, adorned in luxurious silk garments and oversized sunglasses. Against the backdrop of cloudless skies and towering palm trees, the sharp lines of a Modernist house provide a striking contrast, setting the stage for an unforgettable scene. To perfectly encapsulate the mood of the campaign, the talents of internationally acclaimed photographer Frederic Auerbach were enlisted. With his keen eye and unparalleled skill, this Swiss-born, LA-based artist has captured sensational shots of Hollywood's elite, including icons like Sharon Stone, Kate Winslet, and Chris Hemsworth. Through his lens, the languid allure of Palm Springs comes to life, inviting viewers to indulge in a moment of pure elegance and sophistication. 9261 Cat-Eye Sunglasses Taking a fresh approach to the classic Americana frame of the 1950s, the 9261 sunglasses introduce innovative design elements. Chamfering along the browline adds a touch of lightness, while the frame gently curves around the lenses before transitioning seamlessly into Fender temples. Crafted with precision, the sleek silhouette undergoes meticulous polishing for a flawless finish, reflecting meticulous craftsmanship. 9324 Square Sunglasses Embrace the cinematic allure of Sophia Loren and 1950s Hollywood with 9324 maximalist sunglasses. Handcrafted with meticulous attention to detail, its octagonal design boasts unprecedentedly thick 25mm temples, while chamfered edges add a touch of refinement. Complete with the signature Oyster pin and threaded with this season's Modernist core wire, this model is a tribute to timeless glamour and sophistication. 1409 Round Eyeglasses Inspired by the winged frames popularized on the silver screen during the 1950s and 60s, the 1409 optical frame offers a modern twist on classic elegance. Subverting expectations with its curved browbar and flattened edges, this frame redefines traditional eyewear design. Engineered for comfort, precisely placed nose pads ensure a universal fit for wearers of all shapes and sizes. Adding a touch of sophistication, Oyster pins adorn the frontal, completing the polished look of this timeless accessory. 9690 Square Sunglasses Presenting refined sunglasses, an elevated iteration of the bestselling 9690 optical frame, now featuring larger lenses for a bold statement. Handcrafted with robust temples and stable 7-bar hinges, this design exudes durability and style. Architectural chamfering and the incorporation of Modernist core wire pay homage to the design inspirations rooted in Palm Springs during the 1950s, adding a touch of timeless sophistication to this distinguished accessory. 9495 Rectangle Sunglasses Crafted into a sleek curved 6-base silhouette, 9495 sunglasses demanded artisans to revive specialized techniques from the 1960s. The bold and angular profile features a distinctive cutaway at the browbar and chamfered edges with a slight tilt. Meticulously detailed both inside and out, the frame has been intricately milled around the lenses, showcasing excellent craftsmanship and attention to detail. 9261 Cat-Eye Eyeglasses Step back into the enchanting ambiance of 1950s Hollywood with the timeless elegance of the 9261 optical frame. Inspired by the effortless style and captivating allure of the era, this frame embodies the essence of Americana with its rounded chamfered browline that gently curves around the lenses. Crafted to perfection, the sleek silhouette undergoes a meticulous 96-hour polishing process, ensuring a flawless finish that exudes sophistication and refinement. Indulge in the nostalgia of classic Hollywood glamour with every wear of the 9261 optical frame. Experience the pinnacle of eyewear excellence with the Cutler and Gross SS24 Collection, now exclusively available at Modern Day OptX. Immerse yourself in a world of timeless sophistication and unparalleled craftsmanship as each frame captures the essence of Palm Springs' iconic glamour from the 1960s and 70s. Whether you seek classic elegance, contemporary flair, or bold designs, Cutler and Gross offers a diverse range of styles to suit every taste and lifestyle. Elevate your look and embrace impeccable clarity with the SS24 Collection's innovative designs. Visit Modern Day OptX at 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St) in New York City, and discover the perfect pair to elevate your unique style.
