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Harnessing Today’s Cutting-edge Technologies, Big Data, And Artificial Intelligence, Shamir Introduces World’s Most Advanced Progressive Lens.
2024 brings with it a call for change and challenge, and Custom Fit '24 by ic! berlin stands ready to shake up the world of eyewear fashion once more. Expanding...
The sunglasses eyewear fashion continues to evolve, offering more and more interesting, stylish, and the most original designs. Yesterday, butterfly-style frames caught the eye of true gourmets of unique and...
The sun is shining, and the skies are blue, meaning, it's time to protect your eyes from UV sun rays. Summertime is a season to enjoy the beauty of nature...
For more than 25 years, DITA Group's focus has been on mastering the art of eyewear. Indeed, the tradition of not compromising fashion and style for functionality is alive among...
This exclusive collection of ic! berlin x Rolling Stones features four stunning sunglass models, each meticulously designed to encapsulate the enduring style of the Stones across the decades. These sunglasses...
Shamir Glacier Expression™ anti-reflective coating ensures that your eyes, not distracting reflections, are the focal point. This cutting-edge lens coating by Shamir provides not only sharp, detailed vision but also...
